Lauren K Williams 4/10/24 Lauren K Williams 4/10/24

Why it’s okay to be critical of thought leaders

The creative industry has changed! We have expanded our reach, and showcased the complexities of our industry, explained how creativity ties into business, and have leveled up a platform in which we have a better view of the table at which we sit. We have done all of this through “thought leadership”. Thought leaders hold a significant sway over trends, ideas, and the direction of progress. Yet, amidst their influence, we have increasingly adopted a blind faith that all thought leaders are the secret keepers of our industry.

Stop Acting Like an Agency

Corporate design teams are… different. We’re pegged as “those guys”. We are gloriously unique in our perspective of business. We are the odd-balls, the cool-kids, the wild cards. We almost welcome it, actually - working for the man, but still a rebel! BUT, there’s a catch….

Finding the Best Branding Strategy for Your Business in 2023

In today's competitive business landscape, branding has become an indispensable tool for companies to carve a distinct identity and maintain a competitive edge. You possess the unique opportunity to harness the power of branding to fuel your marketing endeavors.