The Work
The thinking behind the designs.
Every project here started as a business problem worth solving. What you're looking at isn't a portfolio — it's a track record. Brand strategy, Fractional Creative Direction, and experiential work across industries, scales, and degrees of chaos.
The design was never the point. The outcome was.
18 Years
Years of brand strategy and
Creative Direction
Fortune 500
Brands include
Capital One, Kroger, McDonald's, Home Depot
3 Industries
Industries — hospitality, events,
and lifestyle
100% of Projects
All began with strategy, collaboration, and creative direction
Case Studies
Event Branding | Experiential | Event Production
AXIS Conference |
Candescent
A flagship fintech industry conference conceived, branded, and produced from the ground up — including brand identity, environmental design, and global creative team direction across two continents.
Brand Identity | Brand Strategy | Trade show | Web + Digital | Brand Systems
Candescent
Creative direction and brand strategy for a fintech company building its identity from the ground up. From event branding to global team leadership, the work spanned the full range of what a growing company needs when it's defining who it is.
Creative Direction | Web Design | Brand Strategy
Yazaki
Translating complex corporate values into a visual and campaign language that resonated across cultures and levels of a global organization.
Employer Branding | Recruitment Campaign | Web Design
IEA | More to Come
After a year-long culture overhaul, IEA needed their hiring market to feel it too, so I mapped the candidate journey and built a campaign around one idea — the best is still ahead — carrying that same energy into recruitment.
Brand Identity | Brand Strategy | Web | Environmental
Monument
A managed services firm with decades of expertise and a brand that hadn't evolved in just as long. What started as a request for a logo update became a full rebrand — one that had to stand independent while staying in the family of its parent company.
Creative Direction | Brand Strategy | Brand Identity | Web Design | Campaign Development | Creative Team Infrastructure
Insight Global | Be the Light
An internal mantra that had already taken hold organically became the anchor for a full brand transformation, so I rebuilt the identity, digital guides, website, intranet, and campaign system around it, driving a 30% increase in consultant growth.
Brand Identity | Presentation Design | Collateral Design
Compass
A leadership-development spin-off within Insight Global needed presentations and collateral to match the ambition of the idea, so I built the visual foundation that let it launch full-steam-ahead into consulting with top-tier companies on corporate leadership.
Want to see work specific to your industry?
Get in touch and I'll share case studies relevant to what you're building.