Services
Strategic guidance,
without the overhead.
Fractional creative direction for hospitality, events, and lifestyle brands. Senior-level thinking at the scale you need, right now.
30-minute intro call. No pitch. Just clarity.
The three ways to work together
01 \ One-Time
Flat Rate
Strategy Session
Get Unstuck. Get Clear. Fast.
A focused 90-minute session on one specific challenge — brand positioning, creative direction, go-to-market strategy.
RIGHT FOR YOU IF:
You're at a decision point and need a second perspective before you commit.
02 \ Ongoing
Most Popular • 3-Month Min
Monthly Retainer
A Built in Creative Director.
Ongoing fractional creative direction: strategy, creative oversight, team collaboration. 10 hours/week, 3-month minimum.
RIGHT FOR YOU IF:
You're growing faster than your creative can keep up, and you need strategic leadership embedded in your process.
03 \ Scoped
No Minimum
Project Basis
One Project. Done Correctly.
Full creative direction for a defined scope — a rebrand, campaign, experiential activation, product launch.
RIGHT FOR YOU IF:
You have a specific initiative that needs senior creative leadership, without a long-term commitment.
How this works in Practice
Monument Consulting
Case Study
Monument Consulting needed a brand repositioning before a major go-to-market push. In a 90-minute strategy session, we mapped their true competitive position (they didn't own brand strategy, they were teaching it). That shift changed everything — their messaging, their market positioning, their entire positioning narrative. The session became a monthly retainer. Read the full case study.
How it Works
01 / 30 min. No Pitch.
We Talk.
I want to understand what you're building and where you're stuck — before I say anything about how I can help.
02 / We look where you are.
I Assess.
What's working, what isn't, and what I'd actually do about it. Clear recommendation on how to move forward.
03 / Strategy First. Always.
We Build.
Everything else — the creative, the systems, the results — follows from that thinking.
What is a Fractional Creative Director?
A Fractional Creative Director brings senior creative leadership to your team on a part-time or contract basis — the strategic thinking and creative direction of a full-time CD, without the full-time cost. Here's how that's different from everything else you've tried.
Not an agency.
No markup. No junior team delivering on a senior promise. No layers between you and the person doing the thinking.
Not a freelancer.
Strategic leadership, not execution only. I think before I make — and I make sure everything that gets made serves the strategy.
Not a full-time hire.
Senior expertise at exactly the scale your brand needs right now. No overhead, no long-term commitment beyond what makes sense.
Ready to Get Clear?
Start with a 30-minute strategy session. No pitch. No proposal. Just honest perspective.