Lauren K Williams 9/23/24 Lauren K Williams 9/23/24

What’s the Story?

Is your Audience leaning in or leaning out? Captivate, Connect, Convert with your superpower of storytelling.

Lauren K Williams 6/13/24 Lauren K Williams 6/13/24

Crafting Identities: The Distinct Worlds of Company Branding vs Personal Branding

Understanding the differences between company branding and personal branding, why both are important, their benefits, how to choose between the two, and strategies for creating a personal brand is crucial for anyone looking to elevate their business and marketing.

Lauren K Williams 4/10/24 Lauren K Williams 4/10/24

Why it’s okay to be critical of thought leaders

The creative industry has changed! We have expanded our reach, and showcased the complexities of our industry, explained how creativity ties into business, and have leveled up a platform in which we have a better view of the table at which we sit. We have done all of this through “thought leadership”. Thought leaders hold a significant sway over trends, ideas, and the direction of progress. Yet, amidst their influence, we have increasingly adopted a blind faith that all thought leaders are the secret keepers of our industry.

Lauren K Williams 11/1/23 Lauren K Williams 11/1/23

Stop Acting Like an Agency

Corporate design teams are… different. We’re pegged as “those guys”. We are gloriously unique in our perspective of business. We are the odd-balls, the cool-kids, the wild cards. We almost welcome it, actually - working for the man, but still a rebel! BUT, there’s a catch….

Lauren K Williams 10/23/23 Lauren K Williams 10/23/23

What makes a Design “Good”?

Let's face it! Design is objective... to a certain degree. When it comes to quantifying "good" design there are a few criteria we can go by.

Lauren K Williams 10/16/23 Lauren K Williams 10/16/23

Taking a brand from Good to Great

We’ve all heard it by now, a brand isn’t just a logo, or colors, or spiffy graphics. While there are several elements that go into good branding, I’m going to distill it down into 5 on how to take a good brand to becoming a great brand in 2024.

Lauren K Williams 10/9/23 Lauren K Williams 10/9/23

Embracing Your Individuality in a corporate world

Corporations generally have a distinctive culture. It has a reputation for having a strait-laced, buttoned up, “fall-in-line” kind of attitude. What if I told you, that as designers and creatives, it can actually be a rewarding place… if you know how to play the game.

Lauren K Williams 10/2/23 Lauren K Williams 10/2/23

Designing Success: Crafting Your Authentic Personal Brand

How does one make the big bucks in the design industry? How do you become the next super star designer with all the respect, notoriety and have people clamoring to get your two cents on the pulse of design? Well…

Lauren K Williams 7/26/23 Lauren K Williams 7/26/23

Top 5 Brand Design Trends Happening Now

From minimalist logos to vibrant color palettes, dynamic typography, and immersive brand experiences, here are the top five brand design trends to watch out for this year.

Lauren K Williams 7/18/23 Lauren K Williams 7/18/23

Embracing Creative Thinking for Business Leaders 101

Let’s break down how to wrap our brains about Creative thinking, what it means for your business, and create an actionable plan on how to unleash the full potential of your creative teams.

Lauren K Williams 7/11/23 Lauren K Williams 7/11/23

Bridging the Gap

This one is for my Designers out there. Having been in the industry almost 20 years and the bulk of my career being in corporate in-house teams, I’ve learned a few things in that time. Some lessons where happy “ah-ha” moments, and others were learned the hard way. The most crucial lesson though, was how understanding and speaking the language of business plays in your careers as creative designers.

Lauren K Williams 7/3/23 Lauren K Williams 7/3/23

The Power of Creative Strategy: Utilizing Design Teams as thought-partners

In today's ever-evolving business landscape, where competition is fierce and customer expectations are constantly changing, leveraging creative strategy has become imperative for businesses to thrive.

Lauren K Williams 6/19/23 Lauren K Williams 6/19/23

Crafting a Strong Brand Identity

In today's competitive business landscape, building a strong brand identity is crucial for success. A brand identity is the face of a company, conveying its values, personality, and promises to customers.

Lauren K Williams 6/8/23 Lauren K Williams 6/8/23

How Rebranding Helped Me Rediscover Myself as a Designer

Have you ever felt like you've lost a part of yourself along the way? All too recently, I was in that very position. In the pursuit of creating captivating visuals and engaging experiences for clients, I had unknowingly distanced myself from my own identity. It took a personal rebranding journey to discover the deep connection between human design and branding design.

Lauren K Williams 6/8/23 Lauren K Williams 6/8/23

Finding the Best Branding Strategy for Your Business in 2023

In today's competitive business landscape, branding has become an indispensable tool for companies to carve a distinct identity and maintain a competitive edge. You possess the unique opportunity to harness the power of branding to fuel your marketing endeavors.