
A Custom Brand Build-out by LaWilliams
Mini-Brand Package
A completely custom Mini-brand
designed just for you.
You’ll Get…
This is perfect for you if you have a CLEAR DIRECTION of what you are looking for or are in need of a brand refresh - and you certainly, do not need to pick and choose between 5 different options.
It’s easy as…
01 / Fill out the application
I’d love to hear a bit more about your brand, your style, your vision, goals, etc. I have a handy application below to help you start.
02 / Discovery Call
We'll schedule a 30 minute zoom to get to know each other better and talk design, priorities, goals, and timeframe, expectations, etc!
03 / Proposal + Branding QA
After the chat you'll get the proposal for the 50% deposit. Once paid, you'll receive links to your questionnaire! *P.S. once you are done with that, we’ll get your project on the books!
The Mini-Brand Package
Timeframe: 2 weeks
You will receive a mood board with a curated color palette and image inspiration
The primary logo is based on your homework and design direction
Secondary logo, brand monogram or emblem, brand marks (signature, tagline, etc)
Custom pattern or texture
Brand Stack: Recommended fonts and their usage
Mockups & Images: Curated visual library of stock images and custom mockups that include your brand to provide an overall sense style and design direction.
What ever your vision is… classic and timeless, a hand-drawn logo, business minded or elegance forward, you will receive a fully designed brand board and logo suite based on the inspiration and direction you’ve provided. This also includes 2 rounds of revisions/tweaks.
What is included
INVESTMENT: $3,000
The Timeline
01
Questionnaire
Once you booked your project on the calendar and pay the deposit you'll receive the link to your branding questionnaire :)
02
I’ll take the time to review the homework and send over a link to schedule your 2 weeks for the design!
Book Your Project
03
Once your brand is ready, I will schedule a zoom call for us to discuss and review. From this point you'll have up to 2 revisions to make any tweaks.
Brand Check-in
04
The general timeframe is up to 2 weeks to work on a mini-brand. I will send regular updates throughout the weeks and send items to review & approve.
Design Days
05
The week prior to starting we will hop on a zoom call to discuss your direction, homework, and cover any details that could be helpful to the design.
Brand Review
06
Final Files
Once the design is approved you'll receive all of your final files within a week, along with a tutorial to help you launch your brand!
*note* timeframe is not guaranteed, it depends on revisions and additional design needs.
What’s not included
Because this is a mini-brand, I ask that you have a CLEAR direction ahead of time. The fonts, the monogram, and the overall style need to be finalized before design. If the design direction changes (ie: font changes, re-design of monogram/mark style, colors, etc) those revisions will be billed hourly at $200/hr.
Redo’s
Although your brand may include custom lettering elements, any additional lettering needs will be billed separately. All fonts will require a separate license (I can provide links for you to purchase).
Custom Lettering & Fonts
This package doesn't include custom stationery or social templates, but that is an option to add to your project once we chat. We love to make sure your brand is complete, so just let me know!
Stationary & Templates
Because the brand includes only one style/direction if you are wanting to choose form 2 different logo styles/layouts, that is billed separately and quoted accordingly.
Additional Logos
Apply for a
Mini-Brand!
I only book a select few each month, so space is limited. If you would please fill out the application as this will help me to get a better idea of your needs. Once you apply, I'll reach out to you to see if we'll be a good fit for the next steps!